Now I’m not one to spread panic, but Pour Moi’s lingerie expert Emma Woodrow isn’t sugar-coating it: “After around six months—or 180 wears—a bra will start to lose its support.”
Translation? That bra that’s hanging on by a thread is not doing you—or your girls—any favours.
👙 Top 10 Most Common Issues from Wearing Poorly Fitted Bras
| Issue | Reported by (%) |
|---|---|
| Rubbing or chafing | 37% |
| Marks on shoulders | 33% |
| Indentations on shoulders | 26% |
| Marks on chest | 20% |
| Shoulder pain | 19% |
| Back pain | 18% |
| Tight shoulders | 17% |
| Skin abrasions | 13% |
| Cuts on chest | 10% |
| Chest pain | 9% |
Source: Survey data on common issues from poorly fitted bras.
“Our research shows just some of the problems women can experience when wearing an ill-fitting bra… Consistently wearing the wrong size bra can also contribute to bad posture and a premature loss in elasticity of the boob, causing sagging.” – Emma Woodrow
I mean, sagging? No thank you! We’re about confidence, not compromise.
“I can’t stress enough the importance of having regular bra fittings at least every six to 12 months… Just like the rest of your body, our bra sizes fluctuate up and down with hormonal changes and age.” – Emma Woodrow
Truth bomb. Just like you wouldn’t wear shoes that pinch your toes or jeans that don’t let you breathe, your bra should fit like a hug—not a harness.
