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Magazine

Over 50s Outsocialize Younger Generations: Why Social Media Isn’t Enough

It seems our seasoned over-fifties are schooling the younger lot on how to truly connect

Hey, fabulous friends! Let’s rewind to a time when friendships weren’t just a click away but something we cherished in the real, glittering world.

Fast forward to today, and it seems our seasoned over-fifties are schooling the younger lot on how to truly connect, with a recent ASK Italian survey revealing some eye-opening truths!

It’s a curious twist, darlings: while our young Brits are all over the digital scene, 41% of them find it tough to spark new friendships face-to-face.

They’re looking back with a touch of envy at their parents and grandparents, 50% of whom are out there living their best social lives with more depth and gusto.

Now, imagine this—our young stars with all their techy toys and social media savvy can muster up only six real friends!

That’s right, only six pals to truly call on amidst an ocean of online followers. It’s a scene where endless scrolling meets a serious friendship faux pas.

Nearly half of the under-44 crowd admit that digital barriers make face-to-face chats trickier than a dance-off in stilettos. With 40% feeling left on the social sidelines and 39% checking the ‘lonely’ box, there’s a clear call for more heartfelt connections.

So, where does one start in this maze of missed connections? About 41% are stumped on making new pals, and it’s not just shyness at play.

Social anxiety affects 42%, a third are tangled in work commitments, and 34% feel that real-life meetups are just plain awkward.

But it’s not all disco gloom, sweeties! ASK Italian is stepping up with a sparkling solution—the “Feeding Friendships” initiative.

Every Wednesday, this fab eatery invites you to ditch the screens and dive into real conversations over delish dishes. And who doesn’t love a freebie with their friendly banter?

Caitlin Hoey, the brilliant mind behind this groovy idea, knows all too well the dance of adult friendships, spread thin by life’s hectic tempo. She’s here to help us bridge that gap, one scrumptious meal at a time.

And just for kicks, let’s daydream a bit—who wouldn’t want to share a meal with icons like Ryan Reynolds or Taylor Swift? Talk about adding a sprinkle of stardust to your social gathering!

So, whether you’re a trendy Gen Z’er or a millennial mover, remember that real friendships aren’t just felt through likes or retweets—they’re lived, laughed, and loved in the fabulous real world.

For more groove-tastic details, check out ASK Italian’s social channels and website. To snag the ‘Friendsday Wednesday’ offer, just ask—it’s that easy! Terms and conditions apply.

For more details keep an eye out on the ASK Italian social channels and website for details. To redeem the offer, You Just Have to ASK for the ‘Friendsday Wednesday’ offer before ordering. T&Cs apply.**
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Sinitta

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